In our approach to UI design, we prioritised the integration of illustrations from the initial wire-framing stage. Recognizing the importance of capturing users' attention and generating interest, we aimed to eliminate cluttered information and complement copy and articles with visuals. Following valuable feedback from the team, I created illustrations that underwent selection in workshops, ensuring they effectively achieved the initial engagement step. Applying minimalist principles, we sought to create an attractive and efficient website with simple user interactions, using illustrations as visual markers for content categories and copy rubrics. This approach not only enhanced messaging but also aligned with the goal of keeping the design both fun and minimal. Emphasizing the significance of visuals in communication, especially for an increasingly international user base like Kortext's, we recognized that images convey information faster and serve as a more universal tool than text. Ultimately, a powerful visual concept became the driving force behind Kortext's enhanced user experience, designed to meet the expectations of the diverse target audience.